“Buzzworthy Businesses” is a unique and cool talk show that showcases individuals and companies in the community that are making a buzz and giving back. Our goal is to interview guests that are doing great things in their business and in their community. Today our host, Chris Budihas, spoke with Ken Mulzet.
Ken Mulzet
President/CEO at Palm Coast Publishing Incorporated
Website Address: www.palmcoastpublishing.com
Short company description:
Publishing high‑quality mathematics textbooks since 2003, Palm Coast Publishing is an independent mathematics textbook publisher with roots in the classroom and a focus on clarity, rigor, and thoughtfully sequenced problem sets.
How has your business changed in the past 12 months?
Increased online presence and new tools available for educators.
Describe a Failure in your Career
A series with strong educational content stalled because three fundamentals were misaligned: – The brand didn’t match the product. The material was modern, but the public identity still looked like an old workbook line. – The production workflow was outdated. It was built for slow, print‑first publishing, not rapid digital iteration. – The audience wasn’t primed. No clear narrative explained why the series existed or what problem it solved.
What about your company makes you the most proud
Most publishers rely on outside vendors for everything technical. Palm Coast Publishing has a founder who can: – write the books – design the site – build the backend – architect the content engine That combination is almost unheard of in the publishing world.
How do you motivate people to give their best?
People do their best work when three psychological conditions are present: – They know exactly what “great” looks like. Ambiguity kills motivation faster than difficulty. – They feel trusted to execute. Autonomy signals respect, and respect unlocks effort. – They see why the work matters. Meaning turns tasks into contributions. – They feel their strengths are being used. People give more when they feel uniquely valuable. These aren’t soft ideas; they’re the backbone of high‑performing engineering teams, publishing teams, and creative teams alike.
